You cannot underestimate the value that the UK Contact Centre Forum brings to our industry. By bringing our peers together UKCCF has been able to facilitate debate, thought leadership and insight which will allows members to be exposed to the latest trends and best practices. After my 25 years operations experience in contact centres it has been a total privilege to be involved with UKCCF, attending amazing networking events, seminars and awards. Trevor Butterworth has cleverly managed the blend of operational members and vendors so that sessions allow for true conversation rather than it being simply a sales vehicle for the tech vendors. I would encourage any business who has a contact centre to join UKCCF and in turn encourage your staff to take full advantage of everything that UKCCF has to offer, whether that be at director level, looking at customer journey strategy or agent level looking to develop their future career in customer experience.